About

Idea validation,
without the busywork

naps.sh runs the market research you would do yourself: keyword data, Reddit pain points, competitor analysis, funding checks, market sizing. You submit an idea, we score it out of 30, and you get a GO or PASS with the reasoning behind it.

Why this exists

42% of startups fail because there is no market need. Not because the code was bad, or the team was wrong, or the timing was off. Because nobody wanted the thing.

The research that catches this early takes 6-10 hours per idea. Keyword tools, Reddit browsing, competitor spreadsheets, Crunchbase lookups. Most people skip it. We automated it.

The methodology

Every validation runs through six phases. Same process, every time. No shortcuts, no gut calls.

01

Keyword Research

Search volume, difficulty, competition level, and intent for every relevant keyword in the niche.

02

Pain Discovery

Reddit posts, upvote counts, emotional language, DIY workarounds. Real people describing real frustration.

03

Competitor Analysis

Pricing, features, user reviews, complaints. Where incumbents are losing customers and why.

04

Threat Assessment

Recent funding rounds, AI startups entering the space, investor activity. Whether competition is a threat or validation.

05

Market Sizing

Total addressable market, customers needed for your MRR goal, and what market share that requires.

06

Final Scoring

Six factors rated 1-5, total out of 30. GO, CONDITIONAL GO, CAUTION, or PASS — with the reasoning.

The final score ranges from 6 to 30. Above 25 is a strong GO. Below 15 is a PASS. Everything in between gets a nuanced recommendation with a specific angle to pursue.

How we think about validation

Competition is not automatically bad

Many competitors can mean validated demand. What actually matters is whether existing customers are satisfied. If nobody likes what is out there, 10+ competitors just means the market is waiting for something better.

Modest goals change the math

At $50/month, $1K MRR is 20 customers. If the market has 14,000 potential buyers, that is 0.14% market share. You do not need to win the market. You need to win a sliver of it.

Pain over popularity

High search volume usually means high competition. The interesting niches have 100-5,000 monthly searches, low difficulty, commercial intent, and users frustrated enough to build their own spreadsheets.

Evidence, not intuition

Every claim in the report links back to something you can check. Keyword numbers from Intentfeed, Reddit posts with upvote counts, competitor pricing pages, Crunchbase funding data.

Pay per validation

Credit packs, not subscriptions. Idea validation is bursty. You research 3-5 ideas, pick one, and build. Monthly billing would just churn.

First report free

See the full report, PDF, and verdict before spending anything. No credit card required.

Starter — $19 for 5 validations

$3.80 per validation. Enough to compare a handful of ideas and pick the strongest.

Pro — $49 for 15 validations

$3.27 per validation. For serial builders who validate multiple ideas before committing.

Try it with your idea

Submit an idea, get a report tomorrow. First one is on us.

Validate my idea