Blog

Guides on idea validation, market research, and building products people actually want.

Idea Validation

How to Validate a Business Idea Before You Build

Most ideas fail from no market need, not bad execution. The six-signal process for validating a business idea before you write code.

Market Research

Market Research for Startups: A Practical Guide for Solo Founders

Market research for startups, translated out of agency-speak. The four-hour process a solo founder can actually run: five steps, one decision.